We live in the age of celebrity influencers, but what about those who dominate IG and aren’t necessarily red carpet A-listers. These are the IG influencers with the most followers, and by far the most clout.
1. Lele Pons
Lele Pons, aka Eleanora Pons hails from Venezuela, and is an internet personality, singer, dancer and actress. She was the most followed person on Vine before it shut down a couple of years back, and is famous for her comedy sketches online. She charges around $32,500 for a post, and has 29.6 million IG followers.
Huda Kattan is best known for her line of lashes, which Kim Kardashian purchased and raved about. She is a blogger who founded cosmetics line Huda Beauty. This MUA is now a blogger and entrepreneur due to her business going viral. She has 28.2 million Instagram followers.
3. James Charles
James made headlines a while back for being the first male CoverGirl spokesperson. Along with being an internet personality, James is a makeup artist and model. His makeup tutorials and looks are way more fierce than most of the female MUAs out there – teach us your ways, James! He has 8.7 million followers on the ‘gram.
4. Joanna Gaines
One half of the famous duo from Fixer Upper that viewers fell in love with. Even though the show ended, we still live vicariously through Joanna’s insta! These cuties are relationship goals, and you can often see Joanna’s man chip making frequent appearances on her IG. This designer and shop owner has over 8.8 million Instagram followers.
5. Liza Koshy
Liza started on Vine and Youtube, as well as being a TV host on MTV’S TRL (Total Request Live). Last year, she became the fastest Youtube personality to reach 10 million subscribers. Her Insta isn’t too shabby, with 17.4 million followers.
6. Zach King
This star made it big on Youtube and Vine. He is know for his “magic vines” edited to look like actual magic was being done. This modern day magician and ex vine star even competes with his wife in the 28th season of The Amazing Race. Zach has garnered a whopping 21.1 million followers, and gets paid up to $30k for a post!
7. Nikkie de Jager
Nikkie has been pretty famous in the makeup artist world for a while, but her meticulous looks and tutorials for them have gained this highlighter queen over 11.1 million followers. Her Halloween looks are our favorite, but all of her contouring work has us mesmerized, to be honest.
8. Whindersson Nunes
This Brazilian Youtuber, singer, and comedian has over 25 million followers. He is known for his comedy, but we don’t find those tatted up abs too bad, either. Unfortunately, this cutie is taken. He’s also the second most influential Brazilian internet personality in Brazil.
Zoe Sugg, aka Zoella, started her own lifestyle community online, revolving all thing beauty community and BTS. She can charge up to 16,000 for a post, and has over 10.4k followers on Instagram. Zoe started out a beauty blogger before the Zoella empirefully took over.
10. Kayla Itsines
You’ve probably seen this fitness babe and her workout choreography on Instagram. Her moves have brought on many an inspiring transformation, many of which she posts on her own IG so her 10.3 million followers can join in.