Strutting the catwalk for a living may seem glamorous and easy, but any supermodel will tell you that it is hard work and a lot of pressure to stay on top. In this age of technology and social media, some elite models have found a way to thrive in the fashion industry, as well as work with and build brands that take their earning potential way beyond the runway. Check these dynamic beauties out on this list of the highest paid supermodels of 2018.
1. Kendall Jenner: $22 Million
Jenner continues to rein supreme in earnings as the number one highest paid supermodel of 2018, pulling in 22.5 million dollars from June 2017 to June 2018. She continues to score contracts with some of the biggest brands in fashion, from Adidas and Calvin Klein to Estee Lauder and Fendi.
2. Karlie Kloss: $13 million
Coming in a number two on this list is Karlie Kloss, supermodel-turned-computer-coding-supporter who used social media to make her personal brand lucrative and score major deals with Swarovski, Estee Lauder, Adidas and more.
3. Rosie Huntington-Whiteley: $11.5 Million
Launching her own beauty website, scoring several ad campaigns, and earning a percentage of sales from her make-up, lingerie and fragrance lines has landed Rosie Huntington-Whiteley at as the third highest paid model of 2018.
3. Chrissy Teigen: $11.5 Million
This former Sports Illustrated cover girl has leveraged the power of her strong social media following and online virality to land cookbook deals, cookware lines, and hosting gigs on music competition TV shows.
5. Cara Delevingne: $10 Million
This British model returns to the top 10 highest paid models list at the number five spot for 2018. Not only does she have contracts with top brands like Dior beauty and Rimmel, but she has also starred in major films like Paper Towns and Suicide Squad.
5: Gisele Bundchen: $10 Million
Even after retirement from walking the runway in 2015, Brazilian model Gisele Bundchen is still one of the highest paid models on earth, and ties for fifth on this list for 2018. Among her many high-yielding ventures, Gisele published a $700 book in late 2018 that sold out of all 1000 copies before the book was even released.
7: GiGi Hadid: $9.5 Million
Ranked ninth highest paid supermodel in 2018, GiGi rakes in cash through her multiple lines with heavy hitting brands like Maybelline, Vogue, and Messika, and with her endorsement contracts with Fendi, Versace, Alexander Wang, Bulgari and more. She also recently scored another coveted contract as the new face of Reebok.
8. Joan Smalls: $8.5 Million
A seasoned runway model, Joan Smalls ranks in as the eight highest paid model of 2018, and is said to have walked in more shows than any other model on this list. She also shoots for Moschino, Estee Lauder, and more.
8: Bela Hadid: 8.5 Million
Tied with Smalls, Bela is also ranked the eighth highest paid model of last year. Not only does she maintain an impressive portfolio of campaigns like Tag Heuer, Dior, and Bulgari, but brands pay Hadid top dollar to gain access to her 21 million-plus Instagram followers.
10. Doutzen Kroes: $8 Million
Dutch supermodel Doutzen Kroes edged in as the tenth highest paid model of 2018, with lucrative ventures like her own cashmere sweater line, as well as being the face for fine jewelry brand Piaget.
