The fake eyelash game is constantly evolving, and the beauty industry is officially obsessed. Amongst a sea of growth serums, lash extension or curling devices and mascaras that lengthen, it’s clear that women want one thing: longer lashes. False eyelashes are notoriously hard to apply, and technicians are expensive to go to (also: quarantine) so the clear DIY solution is magnetic eyelashes. Due to the magnets, they can curve easier.